http://analyzeyourcustomers.wordpress.com/2008/10/09/case-study-walgreens-and-behavioral-targeting/ Just another WordPress.com weblog Fri, 08 May 2009 15:31:44 +0000 http://wordpress.com/ hourly 1 http://analyzeyourcustomers.wordpress.com/2008/10/09/case-study-walgreens-and-behavioral-targeting/#comment-81 James Hamilton Fri, 08 May 2009 15:31:44 +0000 http://analyzeyourcustomers.wordpress.com/?p=80#comment-81 A while back, I was reading a post on <a href="www.themarketinganalysts.com" rel="nofollow">Analytical Marketing </a> and a technique called <a href="http://www.themarketinganalysts.com/analytical_predictive_marketing_research.html" rel="nofollow">Market Basket Analysis</a> with some information on the types of products in a basket, the researchers were able to develop highly accurate customer profiles. Perhaps this is how they are developing their profiles. A while back, I was reading a post on Analytical Marketing
and a technique called Market Basket Analysis with some information on the types of products in a basket, the researchers were able to develop highly accurate customer profiles. Perhaps this is how they are developing their profiles.

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