Analyze Your Customers

I recently read a great blog post that discussed the importance of data mining and the value that it can bring to your business.  The article reminded readers that it doesn’t necessarily have to be an expensive undertaking to conduct a deep dive into your data assets in order to get a better understanding of your customer base.  And, darn it, it’s true!

Certainly there are plenty of companies out there who specialize in working with large corporations with many divisions, many product groupings, many customer interactions, etc.  An analysis of this type would take a lot of planning, time and money — to be sure.  However, if you aren’t that complex of an organization, you can really get a great understanding of your customer base and not have to spend a ton of money to do it.

Just to give you some food for thought, we perform customer profile studies for around $1,000.  OK, granted, there are analytical companies out there bursting out in hysterical laughter over this amount.  Whatever!

But, the truth is it can be done.  We append a full suite of demographic data and compare it to a nationwide sample so that you can really get a good idea of how your customers differ from prospects in the areas in which you market.  We provide a full set of great reports on your customer base that illustrates who your customers really are.  Then, as an added bonus, we provide you with reporting of your customers versus your prospects so you can see how they differ, how penetrated you are in certain areas, and how to plan your next direct marketing campaigns.

This is not an advertisement for our services (I swear, it’s not).  The reason that I’m going into such detail on this subject is to prove to you that you can mine your customer database and profile your customers and it doesn’t have to take your entire marketing budget to do it.

Interestingly enough, there are those who will scoff at this.  How can these people ever accurately profile your customers for $1,000?  Well, we can . . . and truthfully, they could, too.  It’s a paradigm shift that is long overdue.

Enough of my rant . . . just know that you can pull intelligence from the data that you collect on your valuable customers.  And, it can be analyzed so that you can better understand your customer relationships and market much more intelligently without breaking the bank.

If you’ve done this and had success, we’d love to hear your stories!  Toss us a comment.